Creative in Cumbria business through creativity - Maximise your profits in summer 2010

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Maximise your profits in summer 2010

You have an amazing opportunity this year. People who visited the area last year are being tempted to holiday in the UK again. The British Airways strikes, strength of the Euro and the Icelandic volcano are all working in your favour... but will you take advantage?
Do you know how to make the most of that golden opportunity, to set your business up for the next 3-5 years?
This seminar is designed to help you achieve exactly that. Having overcome the snow and floods, this summer season is yours for the taking – we want you to grab that opportunity and make the most of it.

Tickets for this exclusive event are limited and cost just £10 + VAT for Cumbria Tourism members and £15 + VAT for non-members. They will be issued on a first-come, first-served basis, so book early to avoid disappointment.
For more details and to book your place, contact Jan Humphreys on 01539 825048 or email: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

Book online at www.cumbriatourism.org/profits10

*There will also be a Q&A session at this event, to enable you to leave with specific answers for your business, along with a small exhibition of companies able to assist you in running and growing your business.

Date: July 7 2010 Venue: Kendal College Time: 10am – 1pm or 2pm – 5pm

A special three-hour seminar full of practical tips on how to really boost your profits from three of the region’s experts:

Joanne Allday is a Chartered Marketer and Managing Director of Showing Off Ltd. She will kick the seminar off with her top tips on low-cost, low-risk marketing strategies that will help you:
• Consider who your target market really is
• Attract profitable customers into your company
• Attract existing customers back

Steve Tonkin is the owner of Ibex Internet and has been developing websites and online marketing strategies for over 15 years. He will be assisting you in: • Getting new ‘bums in beds’ using online marketing tools
• Attracting people from your website to your real site
• Finding free ways to promote your business online

James Brown is a Master Chef of Great Britain and the owner of AWOL Recruitment and AWOL Solutions. With peak season just round the corner; he will assist you to maximise your profits with his Costing and Control Health Check which covers:
• Menu cost analysis: the knowledge to mark up effectively
• Positive pricing to achieve premium profits
• Achieving consistent Gross Profits every time.

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